Simply put, the aroma from the Pod tricks your brain into thinking you're drinking flavoured water.
Well, think about when you have a cold. Often, you struggle to taste food, right? That’s because up to 80% of the taste we experience actually comes from the smell. This is the exact same principle as to how our bottles work, with aroma from the flavour Pods coming through the straw with every sip. That’s the magic behind the air up® drinking system.